A 2026 survey by Sinch AB reveals mixed consumer attitudes toward AI in holiday shopping. While only 43% believe AI will ease their holiday shopping, down from 48% in 2025, shoppers show strong confidence in AI for specific tasks like order tracking (81%) and pre-purchase questions (74%). Privacy concerns remain high, cited by 43% of respondents. Trust varies by task and region, with the US being most skeptical and Brazil most optimistic about AI's role. Despite concerns, nearly all shoppers are open to interacting with AI chatbots, especially for practical uses, signaling brands should focus on clear human handoffs for complex issues like payments.
The story on Sinch AB's consumer AI attitudes is complemented by Pluang's Technology-sector snapshot. As of Sep 15, 2026 16:51 WIB, 38 of 150 priced US tech stocks rose while 107 fell. Notable price changes include GoPro Inc at USD 1.32 down 2.22%, AXT Inc at USD 58.30 up 2.17%, and Autodesk Inc at USD 224.13 down 2.10%.
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