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Salesforce buys AI customer service platform Fin for $3.6B to boost autonomous tech offerings.

Company Fundamentals
15 Jun 2026
CNBC
View Source
Bullish
Salesforce buys AI customer service platform Fin for $3.6B to boost autonomous tech offerings.

Salesforce announced it is acquiring AI customer service platform Fin for about $3.6 billion, aiming to enhance its autonomous agent technology in a competitive market. Fin's AI agent, powered by its Apex model, handles queries across multiple channels like chat, email, and phone. This acquisition will complement Salesforce's Agentforce platform and is expected to close in the fourth quarter of fiscal 2027. The move comes as Salesforce faces pressure to innovate amid concerns that AI could disrupt its business model, with shares down over a third in 2026.

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