Vital Farms shares jump on reports of possible sale amid recovery efforts

Shares of Vital Farms rose sharply after reports that the company is exploring strategic options, including a potential sale or going private, with a valuation target of $15 to $25 per share. The company faced challenges in Q2 due to industry oversupply and low-margin sales, which hurt profitability despite sales meeting expectations. Management is focusing on improving margins, securing liquidity with new credit facilities, and pausing expansion projects to support recovery. Analysts remain optimistic, with a buy rating and a $15 price target, expecting the worst pressures to have passed.

Vital Farms shares gained 10.47% on Pluang as of Sep 18, 2026 00:41 WIB, trading at USD 11.08. The stock's market cap stands at $430.60 million, well below its 52-week high of $46.17. Investors have held the stock for an average of 13 days on the platform, reflecting active trading interest.