Pop Mart reported a sharp 45% to 50% drop in third-quarter revenue year-on-year, with overseas sales falling steeply—Americas down 70%-75%, Asia-Pacific down 65%-70%, and Europe down 50%-55%. Mainland China revenue also declined by 25%-30%. This steep decline led to a more than 30% drop in shares this year and prompted Jefferies to cut earnings estimates for 2027 and 2028 by 9% to 12%, citing weaker overseas sales and profitability pressure. Despite the challenges, Pop Mart plans to continue expanding its global stores with a focus on flagship locations and diversify its product portfolio beyond its popular Labubu dolls.
Pop Mart's recent sales plunge provides context for consumer cyclical sector activity on Pluang. For readers following this sector, here is Pluang's market snapshot as of Oct 28, 2026 05:51 WIB: Among 134 priced US consumer cyclical stocks, 72 rose and 62 fell today. Notable movers include RCL (Royal Caribbean Cruises Ltd) at USD 296.06 with a 1-day change of +5.51% and a typical hold time on Pluang of 86 days, CVNA (Carvana Co) at USD 59.24 up +4.68% with 100% buy order activity, and ATER (Aterian Inc) at USD 0.69 rising +4.38% but with 78% sell order activity.
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