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Amazon boosts growth in AWS and advertising, shifting revenue to high-margin areas with strong backlog and capacity limits.

Analyst Insights
08 Sep 2026
Seeking Alpha
View Source
Bullish
Amazon boosts growth in AWS and advertising, shifting revenue to high-margin areas with strong backlog and capacity limits.

Amazon is accelerating growth in its AWS cloud services, advertising, and custom silicon businesses, shifting its revenue mix toward higher-margin segments. AWS grew 36.7% year-over-year and now accounts for 60.5% of Amazon's operating income, with a backlog reaching $496 billion, constrained mainly by capacity. Despite negative free cash flow due to a $220 billion capital expenditure cycle, Amazon trades at a relatively low valuation compared to peers, with a P/E of 20.8 and EV/EBITDA of 17.27. The company is seen as a strong buy due to its unique investment strategy based on a contractually disclosed backlog rather than forecasts, though risks remain from capital expenditures and depreciation.

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