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Royal Unibrew ends PepsiCo partnership in Northern Europe by 2028, plans to grow own brands.

Company Fundamentals
21 Apr 2026
Na
View Source
Neutral
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Royal Unibrew and PepsiCo will end their licensing agreements in Denmark, Finland, and the Baltic states by the end of 2028, though their partnership in BeNeLux will continue. Royal Unibrew aims to accelerate growth of its own brands like Faxe Kondi and Jaffa, leveraging the flexibility gained from ending the partnership. The change will reduce Royal Unibrew's net revenue share from PepsiCo products but is expected to be offset by growth in local brands and efficiency improvements. The company maintains its long-term EBIT growth target and plans to manage transition costs and explore new partnerships post-2028.

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