Sleep water enhancers market to grow 11.9% CAGR, reaching $2.32B by 2030 driven by rising sleep disorder demand.

The global sleep water enhancers market is projected to grow from $1.48 billion in 2026 to $2.32 billion by 2030, with a CAGR of 11.9%. This growth is driven by increasing prevalence of sleep disorders, consumer preference for non-pill sleep aids, and rising demand for natural, plant-based, and clean-label functional beverages. North America currently leads the market, while Asia-Pacific is expected to see rapid expansion. Key players like Unilever, PepsiCo, and Suntory are innovating with melatonin-infused and herbal sleep hydration products, capitalizing on growing consumer awareness and e-commerce penetration.