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Roku launches Roku Labs with experimental apps and new features for US, Mexico, and Brazil markets

Others
17 Sep 2026
TechCrunch
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Bullish
Roku launches Roku Labs with experimental apps and new features for US, Mexico, and Brazil markets

Roku has introduced Roku Labs, a new feature in its latest OS update that lets U.S. users access experimental apps like weather, stocks, and a new game called Roku Dash. This move signals Roku's push to develop first-party apps to compete with AI-powered rivals like Google and Amazon. Additionally, Roku is expanding its personalized Home Screen and voice assistant capabilities to Mexico and Brazil, and offering bundled streaming subscriptions in the U.S. and Mexico. Roku also open-sourced its remote software, inviting external developers to create new applications and devices.

Roku's new Labs hub and experimental apps provide context for the technology sector's activity on Pluang. For readers following technology stocks, here is Pluang's market snapshot as of Sep 17, 2026 21:51 WIB: out of 150 priced US technology stocks, 118 rose and 31 fell. Notable movers include IONQ Inc at USD 40.29 with a 9.36% increase and a typical hold time of 30 days, Intel Corp at USD 109.57 up 8.43% with a typical hold time of 116 days, and D Wave Quantum Inc at USD 17.59 rising 8.11% but with 97% sell order activity.

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