
Rocky Mountain Chocolate Factory has established a new corporate-owned store at Opry Mills in Nashville, Tennessee, expanding its internal store portfolio from three to four locations. This move supports the company's growth strategy by providing a controlled environment to test product innovation, merchandising, and digital integration, enhancing the overall customer experience. The Nashville store, located in a high-traffic retail hub, will also advance the company's omnichannel capabilities including delivery and catering services. These efforts aim to improve franchisee performance and drive long-term systemwide success as part of a broader transformation and expansion plan.