Ripple has secured a multi-year sponsorship deal worth $5 million annually with the University of Florida, placing the XRP logo at each 25-yard line of Ben Hill Griffin Stadium. This deal is one of the most lucrative field-logo sponsorships in college sports and includes digital media rights and funding for financial and technology education programs on campus. The partnership reflects Ripple's growing presence in college sports following a similar deal with the University of Kansas and benefits from a 2024 NCAA ruling expanding field-logo sponsorship opportunities. This move signals increased confidence in Ripple's regulatory standing and crypto's mainstream acceptance in sports marketing.
David Schwartz, Ripple's CTO emeritus, explained that the XRP Ledger's value flow is driven by its low transaction fees and reliable operation. XRP captures some of this value due to its unique role as the only counterparty-free asset on the ledger a...
Ripple is set to unlock 1 billion XRP tokens on November 1, which could increase selling pressure and cause XRP's price to decline. Historically, Ripple re-escrows most unlocked tokens, limiting the net supply entering the market, but some tokens rem...
Bitcoin fell to its lowest level in over a month, slipping below $80,000, as the U.S. rapidly evacuated personnel from Middle Eastern embassies and military bases due to heightened threats of Iranian attacks. Intelligence reports indicate Iran is adv...
On October 23, XRP recorded the highest funding rate among five major crypto perpetual futures markets at 0.0100% every eight hours, or 10.9% annualized, with a mark price of $1.29. Despite this, open interest declined by 3.33% to $401.6 million, ref...
Franklin Templeton issued about $150 million in tokenized money market fund shares on the XRP Ledger, nearly quadrupling its presence on the network within 48 hours. Despite this institutional adoption, XRP's price fell about 3% to $1.28, reflecting ...
