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Ripple inks $5M/year deal to brand University of Florida's stadium with XRP starting 2026 season

Market News
05 Sep 2026
Blockonomi
View Source
Bullish
Ripple inks $5M/year deal to brand University of Florida's stadium with XRP starting 2026 season

Ripple has signed a multi-year sponsorship with University of Florida Athletics, starting the 2026 football season, featuring XRP branding at Ben Hill Griffin Stadium, known as "The Swamp." The deal, estimated at up to $5 million annually, includes financial literacy and tech education programs for student-athletes. This marks Ripple's second major college sports partnership after a similar deal with Kansas Jayhawks. The partnership aims to boost Ripple's presence in collegiate sports while supporting education on digital assets.

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