Uber has put on hold its plans to launch services in five European countries, including Austria, Norway, and Greece, despite earlier ambitions to expand into seven new markets in 2026. The company cited the success of recent launches in Finland and Denmark and a desire to focus on strengthening existing markets. Additionally, Uber's ongoing attempt to acquire Delivery Hero, a major European delivery company, may be influencing this pause, as the acquisition could raise antitrust concerns given Delivery Hero's presence in several target countries. This strategic shift suggests Uber is prioritizing consolidation over rapid expansion while pursuing the acquisition deal.
