Reddit announced it is transitioning to a primarily logged-in user experience to protect its data from AI scraping and enable lucrative licensing deals. This shift aims to increase revenue as daily active users in the US decline, with global users flat at 130.3 million in Q3 but US users dropping 2% year-over-year. Despite fewer users, Reddit's revenue rose 53% year-over-year to $895 million, driven by better monetization and higher average revenue per user. The logged-in model will help personalize ads and user experience, with tests starting outside the US in Q4, though full rollout timing is unclear.
Reddit's shift to a logged-in user experience comes as a backdrop to a Technology sector where 39 of 150 US stocks rose and 111 fell on Pluang. For readers following the Technology sector, here is Pluang's market snapshot as of Oct 30, 2026 03:11 WIB: HPQ dropped 9.31% to USD 29.43 with a typical hold time of 70 days and 60% sell order activity; NBIS fell 9.07% to USD 165.80 with a 27-day hold and 53% sell orders; FIRY gained 8.71% to USD 13.36 with a 14-day hold and 100% buy orders.
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