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Netflix's overlooked ad and gaming segments could drive a 30%+ stock rebound despite a 26% drop in 2026.

Analyst Insights
08 Oct 2026
24/7 Wall Street
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Bullish
Netflix's overlooked ad and gaming segments could drive a 30%+ stock rebound despite a 26% drop in 2026.

Netflix shares have fallen 26% in 2026 despite revenue growth, with Q2 revenue up 13.4% to $12.56 billion and strong operating margins. A largely overlooked part of its business—advertising and gaming—is expected to nearly double ad revenue to $3 billion in 2026 and fuel future growth. Netflix's stock price target is $89.74, implying over 30% upside, driven by expanding ad sales and new revenue streams like live events and games. Risks include a recent drop in free cash flow, content costs, and competition from Disney, Amazon, and YouTube, but strong buyback activity and strategic shifts support a bullish outlook.

Netflix shares trade at USD 70.21 on Pluang as of Oct 08, 2026 19:11 WIB, showing a modest 0.73% gain in the last day. The stock's market cap stands at $290.23 billion, reflecting its significant size in the media sector. Investor activity on Pluang is fairly balanced with 52% buying and 48% selling orders, indicating mixed sentiment despite the recent strategic shifts.

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