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Barclays cuts Netflix price target amid slower growth and rising content costs

Analyst Insights
07 Oct 2026
Gordon Thompson
View Source
Bearish
Barclays cuts Netflix price target amid slower growth and rising content costs

Barclays has lowered its price target for Netflix shares from $80 to $70 due to concerns over slower revenue growth and rising content costs, especially for live programming. Despite Netflix's large subscriber base of 325 million, the company faces pressure on free cash flow as content spending rises. Some analysts remain optimistic, citing strong operating margin potential and maintaining buy ratings with higher price targets. Netflix's revenue growth forecast for 2026 is 13.3%, below its decade average, signaling a possible market slowdown.

Following Barclays' cut of Netflix's price target to $70, Netflix shares on Pluang are trading slightly below that at USD 68.90 as of Oct 07, 2026 21:04 WIB, showing a modest 0.31% gain for the day. The stock remains well below its 52-week high of $124.13, with a market cap of $286.02 billion. Pluang investors hold Netflix shares for an average of 125 days, with a strong buying interest reflected in 89% of order activity.

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