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Dave Portnoy vows to hold bitcoin down to zero after buying near $100K, admitting poor market timing.

Market News
05 Jul 2026
Coindesk
View Source
Bearish
pluang ai news

Barstool Sports founder Dave Portnoy said he will hold his bitcoin investment even if its value drops to zero, after buying near $100,000 and facing significant losses. He admitted struggling with market timing, noting he often buys before price drops and sells before rallies. Portnoy's stance highlights the common challenge investors face in volatile markets and suggests a strategy of holding rather than trying to time trades. This candid admission serves as a lesson for retail investors about the risks of market timing.

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