Philip Morris reported strong Q3 results with earnings per share and revenue surpassing expectations, leading to an 8.8% dividend increase to $1.60 per share. Smoke-free product revenue now accounts for over 40% of sales, though growth in the IQOS segment has slowed due to regulatory challenges. U.S. revenue grew by 22.7%, but profit gains were limited by increased marketing expenses to defend its ZYN brand amid rising competition and price wars. The analyst maintains a Hold rating on Philip Morris, citing its premium valuation, near-term margin pressures, and the need for patience as smoke-free product growth continues to develop.
As of Oct 22, 2026 21:02 WIB, Philip Morris International Inc. (PM) trades at USD 198.71 on Pluang, showing a modest 0.63% gain in the past day. Despite the reported margin pressures and competitive challenges in the ZYN brand segment, the stock maintains a dividend yield of 3.24%, reflecting ongoing investor interest. Pluang users currently favor selling, with 79% of order activity leaning that way, while the typical hold time is 86 days.
