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Strategy raises STRC dividend to 12% and launches $1B buyback amid Bitcoin-linked price debate.

Market News
09 Jul 2026
Bitcoin
View Source
Neutral
pluang ai news

Strategy increased the dividend on its preferred stock STRC to 12% and authorized a $1 billion buyback program prioritizing STRC, aiming to boost its price toward the $100 target. Despite these moves and a new framework allowing flexible share issuance and repurchases funded by Bitcoin sales, STRC trades below $87, reflecting market skepticism about Bitcoin's growth and reserve strength. The debate centers on whether aggressive buybacks will restore confidence or distort price discovery, with some analysts noting the stock's effective yield now exceeds its dividend rate. Investors await Strategy's next steps amid ongoing market uncertainty.

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