Hershey insider sells shares amid mixed institutional trading before earnings report

A major insider of The Hershey Company, HERSHEY TRUST CO, sold 3,100 shares at $183.71, signaling possible profit-taking or portfolio adjustment. Institutional investors showed mixed sentiment with some reducing stakes, like Cetera Investment Advisers and Assetmark Inc., while others such as Norges Bank and Marshall Wace LLP increased holdings significantly. Analysts expect strong upcoming earnings with $2.70 billion in revenue and $1.45 EPS, reflecting confidence in Hershey's business growth. The stock trades near $183.91 with a market cap of about $37.30 billion, making these insider and institutional moves notable ahead of earnings.