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Miniso shares drop 4% despite 22% revenue growth in H1 due to rising costs and margin concerns

Company Fundamentals
30 Aug 2026
Forbes
View Source
Bearish
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Miniso Group Holding reported a 22% increase in revenue to 11.5 billion yuan in the first half of 2026, driven by strong sales in China and gains from investments and an AI partnership. Net profit rose 5.6% to 956.6 million yuan, but profit margins were pressured by a nearly 40% rise in selling and distribution expenses. The company expanded its global presence to 113 countries and continues to focus on its IP products and large-format stores. Despite growth, shares fell 4.4% on Nasdaq amid investor concerns over rising costs and profitability. CEO Ye Guo Fu emphasized a focus on investment returns in overseas expansion going forward.

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