MINISO's revenue rises 22.4% YoY in H1 2026, driven by strong growth in China and North America.

MINISO Group reported a 22.4% year-on-year revenue increase to RMB 11.5 billion in the first half of 2026, led by a 26.2% growth in Chinese mainland sales and a 37.0% rise in North America. The company expanded its store network by 769 stores year-over-year, reaching 8,674 stores globally. Despite higher expenses impacting margins, MINISO returned RMB 1.31 billion to shareholders through dividends and buybacks, signaling confidence in its long-term growth. The company plans to focus on IP development and large-format stores to sustain growth and enhance brand equity.