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Clorox stock falls 21% in a month; downgraded to Sell amid weak sales and no clear recovery signs

Analyst Insights
24 Sep 2026
Seeking Alpha
View Source
Bearish
Clorox stock falls 21% in a month; downgraded to Sell amid weak sales and no clear recovery signs

The Clorox Company’s stock has dropped about 21% in the past month due to ongoing financial struggles, including a 13% decline in organic sales and a significant drop in gross margins. Despite management's optimism about new ERP systems and acquisitions, these factors have not yet shown clear signs of turning the business around. The stock trades at a seemingly attractive forward P/E of 14.5x, but weak profitability and poor momentum justify its lower valuation compared to peers. The analyst downgraded Clorox to a Sell, citing persistent operational challenges and lack of catalysts for recovery.

As of Sep 24, 2026 22:21 WIB, Clorox (CLX) shares are priced at USD 83.45 on Pluang, showing a slight decline of 0.58% in the last day. The stock carries a market cap of $10.15 billion and an enterprise value of $15.53 billion. Despite the recent downgrade and operational challenges noted in the article, Pluang data shows a full 100% buy order activity among its users, highlighting ongoing investor interest.

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