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Kohl’s sales fall 0.9% as shoppers cut back amid rising living costs

Company Fundamentals
26 Aug 2026
PYMNTS
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Bearish
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Kohl’s reported a 0.9% decline in net and comparable sales for the quarter, marking its 18th consecutive quarter of revenue drops. CEO Michael Bender explained that inflation is forcing middle to lower-income consumers to prioritize essential expenses like gas, food, and heating over retail shopping. The company is focusing on offering value, with strong sales in lower-priced proprietary brands, while some categories like Sephora at Kohl’s saw declines. This trend reflects broader consumer financial pressures, with more households living paycheck to paycheck and shifting spending to essentials and budget-friendly options.

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