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Uniswap Labs won Uniswap.com domain after SBF paid seven figures and used it to redirect to a competitor.

Market News
21 Sep 2026
Crypto news
View Source
Bearish
Uniswap Labs won Uniswap.com domain after SBF paid seven figures and used it to redirect to a competitor.

Uniswap founder Hayden Adams revealed that Sam Bankman-Fried (SBF) paid a seven-figure sum for the Uniswap.com domain after Uniswap Labs declined the seller's price. The domain had been redirecting visitors to SushiSwap, a competing decentralized exchange, which led Uniswap Labs to file a legal complaint. In September 2021, the World Intellectual Property Organization (WIPO) ruled the domain was used in bad faith and ordered its transfer to Uniswap Labs without purchase. The domain now redirects to Uniswap's official app, securing the project's control over its brand online. This episode highlights ongoing trademark and competitive tensions in the decentralized finance space.

The Uniswap founder's revelation about a seven-figure domain purchase provides context for readers interested in decentralized finance. For readers following the broader crypto market, here is Pluang's market snapshot as of Sep 21, 2026 10:21 WIB: out of 50 major cryptocurrencies tradable on Pluang, 42 rose and 7 fell today. Notable movers include ZIL (Zilliqa) down 6.74% with a typical hold time of 132 days and a 95% buy order activity, ADA (Cardano) up 5.79% with a 56% buy order activity, and LINK (Chainlink) up 5.53% with a 61% sell order activity.

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