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Startups must master enterprise sales beyond tech to win big contracts, says Databricks exec.

Market News
27 Oct 2026, 01:00 WIB
TechCrunch
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Bullish
Startups must master enterprise sales beyond tech to win big contracts, says Databricks exec.

Databricks executive Arsalan Tavakoli-Shiraji advises startups that winning large enterprise contracts requires more than just great technology. Startups often fail by neglecting the importance of people, processes, and partnerships, such as leveraging bigger companies' sales channels. He highlights four key enterprise concerns—context, choice, cost, and control—that AI startups must address to succeed. Tavakoli-Shiraji also sees a major opportunity in modernizing costly legacy systems in enterprises using AI, which can unlock new business value and drive adoption over many years.

Databricks co-founder Arsalan Tavakoli-Shiraji's insights on enterprise customer success provide context for readers. For those following the Technology sector, here is Pluang's market snapshot as of Oct 27, 2026 05:11 WIB: out of 150 priced US tech stocks, 89 rose and 61 fell. Among notable movers, Analog Devices, Inc. (ADI) rose 4.88% to USD 410.17 with 100% buy orders and a typical hold time of 64 days, Fastly Inc (FSLY) increased 4.83% to USD 25.59 also with 100% buy orders and a shorter hold time of 26 days, while Wix.Com Ltd (WIX) gained 4.78% to USD 82.50 with a typical hold time of 63 days.

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