
Zen Insurance has launched in the UK as a fully digital car insurance brand, powered by Verisk Ignite's cloud-based policy management platform and Applied Systems' Applied Rating Hub. This collaboration enables a seamless, no-touch customer experience with online self-service and real-time insurer connectivity, allowing faster market entry and cost savings passed to customers. The launch reflects growing demand for efficient, technology-driven insurance solutions that offer flexibility and genuine product choice. Zen Insurance plans to expand beyond car insurance to other vehicle categories and home insurance in the future.