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Prada group shows growth resilience despite luxury market weakness, with Versace turnaround offering long-term potential.

Analyst Insights
12 Sep 2026
Seeking Alpha
View Source
Bullish
Prada group shows growth resilience despite luxury market weakness, with Versace turnaround offering long-term potential.

Prada and Miu Miu continue to grow their core business despite a challenging luxury market environment. Versace is currently a financial drag but is undergoing a turnaround that could provide significant long-term benefits rather than permanent losses. The group's organic margins remain strong, and it is expanding faster than the overall luxury sector. The current discounted valuation already factors in the risks related to Versace, supporting a buy recommendation for Prada.

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