
Oracle is running a bilingual advertising campaign in New Mexico to promote the economic, community, and environmental benefits of its Project Jupiter data center in Doña Ana County. The campaign highlights the project's use of cleaner fuel cell power, significant investments in local water systems and infrastructure, and its conservative water usage. Project Jupiter is expected to create over 4,000 construction jobs and 1,500 permanent jobs, with substantial economic impact and funding for schools, workforce development, and community services. Oracle aims to ensure no increase in residential electricity rates by covering all energy costs and minimizing water use through innovative cooling systems.