Norwegian Cruise Line appoints Lee Applbaum as new Chief Marketing Officer to boost brand and guest engagement.

Norwegian Cruise Line has named Lee D. Applbaum as its new Chief Marketing Officer starting July 6, 2026. Applbaum brings over 25 years of experience with global premium brands and will lead the company’s marketing efforts to enhance brand strategy, guest engagement, and demand generation. His appointment comes at a time of growth for Norwegian, with new ships on order and investments in guest experiences like the Great Tides Waterpark. Applbaum’s expertise is expected to strengthen Norwegian’s market presence and support its expanding fleet and innovative vacation offerings.