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Coke and Philip Morris beat earnings but bet against core products to secure future growth.

Company Fundamentals
26 Oct 2026, 14:15 WIB
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Coke and Philip Morris beat earnings but bet against core products to secure future growth.

Coca-Cola and Philip Morris both exceeded earnings expectations recently, with Coke boosting soda sales and Philip Morris raising cigarette prices while expanding smoke-free products like IQOS and ZYN. Coke invests in affordability to grow in Asia, while Philip Morris sacrifices margin on ZYN to gain market share despite short-term revenue hits. Coke offers stability with a long dividend history, but Philip Morris carries higher regulatory risks. Investors should watch ZYN's volume growth and Coke's new product launches for future performance clues.

As of Oct 26, 2026 18:11 WIB, Coca-Cola shares trade at USD 93.12 with a 0.45% gain on Pluang, reflecting steady investor interest in its consumer staples profile. Philip Morris is priced at USD 200.63, up 0.58%, supported by its higher dividend yield of 3.21% compared to Coca-Cola's 2.29%. The typical hold time on Pluang is longer for Coca-Cola at 155 days versus 86 days for Philip Morris, indicating different investor strategies between the two defensive cash-flow companies.

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