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Nike dropped from S&P 100 after 18 years as shares plunge 75% in 5 years amid structural business decline.

Market News
10 Sep 2026
24/7 Wall Street
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Bearish
Nike dropped from S&P 100 after 18 years as shares plunge 75% in 5 years amid structural business decline.

Nike is being removed from the S&P 100 after 18 years due to a steep 75% drop in its share price over five years, signaling deep structural issues in its business. Despite a strong Q4 earnings headline, underlying profits fell and revenue declined, especially in Greater China and digital sales. Analysts are cutting earnings forecasts, and management expects revenue to keep falling in fiscal 2027. Competitors like Deckers and On Holding show stronger growth and margins, making Nike less attractive. Recovery depends on stabilizing China sales and positive earnings revisions, which currently seem unlikely.

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Nike shares hit 12-year low amid margin pressure and risk of dividend cut

Nike shares hit 12-year low amid margin pressure and risk of dividend cut

Nike's stock has fallen 50% to a 12-year low, yet remains overvalued with a forward P/E of 22.36x. The company faces ongoing margin compression, declining sales, and a free cash flow payout ratio exceeding 100%, raising concerns about a potential div...

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Nike shares plunge nearly 50% but one analyst predicts they could nearly double soon.

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Nike's stock has dropped nearly 50% over the past year due to declining revenue and challenges in key markets like Greater China and its Converse brand. Despite this, Needham analyst Tom Nikic sees a potential near doubling of Nike's share price to $...

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