Nexxen and Brainlabs executed a Smart TV home screen advertising campaign for a global retailer in Canada, generating over 8.1 million impressions and reaching more than 516,000 unique viewers during an international soccer tournament. The campaign used exclusive placements on Hisense Smart TVs to capture audience attention right as they turned on their TVs, boosting brand visibility at a key sporting event. This approach highlights the potential of home screen ads to engage viewers before content starts, offering brands a new way to build awareness during major events. Brainlabs plans to continue using this format for future high-profile campaigns.
Nexxen and Brainlabs' Smart TV advertising campaign is the subject, providing context for media sector activity. For readers following Media-sector US stocks on Pluang, here is the market snapshot as of Oct 23, 2026 18:02 WIB: out of 58 stocks, 15 rose and 39 fell. Notable movers include MTCH at USD 45.42 with 0% Sell / 100% Buy order activity, CHTR at USD 110.59 with 72% Sell / 28% Buy, and LUMN at USD 4.42 with 11% Sell / 89% Buy.
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