Nexxen partners with ADvolution to boost political ads using influencer-driven audience targeting.

Nexxen has formed an exclusive partnership with ADvolution to integrate influencer-aligned audience segments into Nexxen's demand-side platform for political advertising. This collaboration allows campaigns to target culturally informed voter groups influenced by social media creators, enhancing reach and engagement in programmatic political ads. With one in five Americans getting news from influencers, this approach helps advertisers connect with key demographics more effectively, combining traditional voter data with fandom insights. The partnership aims to improve campaign precision, measurement, and impact across multiple digital platforms.