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Netflix upgraded to Buy as valuation resets and competitive risks ease, with strong capital moves and growth catalysts ahead.

Analyst Insights
10 Jul 2026
Seeking Alpha
View Source
Bullish
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Netflix has been upgraded to a Buy rating due to a reset in its valuation and reduced competitive risks. The company showed strong capital discipline by rejecting the Warner Bros. Discovery deal, gaining $2.8 billion, and expanding its share repurchase authorization to $25 billion. The second quarter is expected to mark a peak in content amortization costs, while advertising revenue and full-year guidance are seen as key near-term growth drivers. Although concerns remain about softer engagement and slower subscriber growth, Netflix's superior profitability, free cash flow yield, and returns support its premium valuation multiple.

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