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Netflix shares drop 40% in a year despite strong earnings growth, offering a buying opportunity.

Analyst Insights
08 Jul 2026
Seeking Alpha
View Source
Bullish
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Netflix shares have fallen over 40% in the past 12 months, significantly underperforming the market and other tech stocks. This decline appears disconnected from its strong operating performance, including 18% year-over-year EBIT growth and resilient membership economics. The stock trades at a 34% discount to its 5-year average valuation, supported by strong operating leverage, low customer churn, and accelerating advertising revenues expected to double to $3 billion. Upcoming catalysts such as Q2 earnings, ad fill rate expansion, and potential gaming revenue suggest significant upside potential, leading to a Strong Buy rating.

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Netflix, Disney, and YouTube eye 2030 and 2034 World Cup broadcast rights, potentially bidding $1.5B-$2B per tournament.

Netflix, Disney, and YouTube eye 2030 and 2034 World Cup broadcast rights, potentially bidding $1.5B-$2B per tournament.

Netflix, Disney, and YouTube are among the companies interested in acquiring the U.S. broadcast rights for the 2030 and 2034 FIFA World Cups, with media executives budgeting between $1.5 billion and $2 billion for each tournament. FIFA plans to sell ...

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Netflix shares drop nearly 20% ahead of Q2 earnings report on July 16

Netflix shares drop nearly 20% ahead of Q2 earnings report on July 16

Netflix is set to release its Q2 earnings on July 16. In the past month, its shares have fallen over 7%, and nearly 20% since the last update. Despite the decline, the analyst views subscriber count and growth as key metrics for future outlook and co...

Company Fundamentals
Neutral
1 day ago
Netflix adds short-form videos from top publishers to compete with YouTube and TikTok

Netflix adds short-form videos from top publishers to compete with YouTube and TikTok

Netflix is expanding its content by adding short-form videos from publishers like BuzzFeed, Condé Nast, and Rolling Stone starting August 3 in several countries. This move aims to attract viewers who prefer quick, web-native content such as news and ...

Market News
Neutral
1 day ago
Netflix viewers increasingly drop shows before Season 2 amid rising competition from TikTok and YouTube.

Netflix viewers increasingly drop shows before Season 2 amid rising competition from TikTok and YouTube.

Netflix is seeing more viewers abandon shows before the second season, driven by frequent cancellations, long waits between seasons, and content tailored more for algorithms than storytelling. The streaming giant's binge model, once revolutionary aga...

Market News
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Netflix plans to use AI to enhance content creation and user experience, not replace human-made shows.

Netflix plans to use AI to enhance content creation and user experience, not replace human-made shows.

Netflix is set to use artificial intelligence as a tool to boost growth by improving content creation and enhancing the user experience, rather than producing fully AI-generated movies or shows. This approach marks a shift in Netflix's strategy from ...

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