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Global digital ad market to hit $2T by 2033, driven by AI and budget shifts to retail and CTV ads

Market News
09 Jul 2026
Grand View Research
View Source
Bullish
pluang ai news

The global digital advertising market is forecasted to grow from $567.9 billion in 2025 to $2.06 trillion by 2033, with a 17.6% CAGR. Growth is fueled not just by expansion but by a strategic reallocation of budgets toward digital platforms offering measurable results, first-party data, commerce integration, and AI capabilities. Key growth areas include retail media, connected TV, AI-driven ads, and creator ecosystems. AI is evolving from campaign optimization to shaping consumer discovery and commerce, creating new advertising opportunities. Investors should focus on which platforms capture budget growth rather than overall spend increases.

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