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Netflix stock falls 40% in a year, but one analyst sees 90% upside on ad growth and live events.

Market News
30 Sep 2026
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Netflix stock falls 40% in a year, but one analyst sees 90% upside on ad growth and live events.

Netflix shares have dropped over 40% in the past year due to slowing engagement and rising content costs, with recent revenue and earnings slightly missing expectations. Despite this, BMO Capital Markets analyst Brian Pitz remains bullish, setting a high target price of $135, driven by growth in the ad-supported tier, strong consumer mindshare, and potential from live events. The stock trades well below analyst consensus and its moving averages, reflecting investor caution. Upcoming quarterly results will be crucial to see if advertising revenue and pricing power can fuel a recovery.

Netflix's ongoing challenges are evident as its shares continue to trade near their 52-week low, showing investor caution despite optimistic analyst views. On Pluang, Netflix is priced at USD 70.00 with a slight 1-day decline of 0.43% as of Sep 30, 2026 18:02 WIB. The stock's market cap stands at $292.79 billion, with a typical hold time of 125 days and a strong buy sentiment reflected in 72% of order activity.

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Netflix stock rises after Deutsche Bank upgrades it amid mixed analyst opinions.

Netflix stock rises after Deutsche Bank upgrades it amid mixed analyst opinions.

Netflix shares rose 1.5% after Deutsche Bank upgraded the stock from Hold to Buy, citing recent price declines as a buying opportunity and stronger international trends. However, other analysts remain cautious, with Wells Fargo downgrading Netflix to...

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