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Deutsche Bank upgrades Netflix to Buy, citing strong international growth despite U.S. viewership concerns.

Analyst Insights
29 Sep 2026
24/7 Wall Street
View Source
Bullish
Deutsche Bank upgrades Netflix to Buy, citing strong international growth despite U.S. viewership concerns.

Deutsche Bank upgraded Netflix from Hold to Buy, lowering its price target slightly to $95, based on robust international engagement that many investors overlook. The bank highlights Netflix's growing global viewership, especially outside the U.S., where time spent on the platform has increased steadily. Despite a decline in U.S. viewing, Deutsche Bank believes upcoming content could reverse this trend. Netflix's strong international revenue growth and competitive advantage in non-English content support the bullish outlook, even as the stock trades near a 52-week low and faces near-term risks like debt maturity and fluctuating free cash flow. Investors should watch the upcoming earnings report for signs of sustained global engagement and U.S. viewership stabilization.

Netflix shares are trading at USD 70.56 on Pluang as of Sep 30, 2026 00:32 WIB, showing a 1.93% gain in the last day. The stock remains well below its 52-week high of USD 124.13 but above the 52-week low of USD 67.60. Pluang investors currently favor buying Netflix, with 69% of order activity on the platform being buys.

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