Netflix shares rose 4% after it joined a new coalition, the Streaming Access and Choice Alliance, aiming to challenge current live sports broadcasting rules. The coalition, including Amazon and Alphabet's YouTube, seeks to influence policy around the Sports Broadcasting Act, potentially allowing Netflix to bid for live sports rights currently restricted by antitrust exemptions. This move is significant for Netflix's growth, especially its ad business, while Amazon and Alphabet showed muted stock responses. Investors should watch for regulatory developments and Netflix's upcoming Q3 financial results for further impact.
Following Netflix's move to join the Streaming Access and Choice Alliance, its shares rose 4.11% to USD 80.58 as of Sep 15, 2026 01:03 WIB on Pluang. Alphabet's stock also gained 3.16%, trading at USD 349.18, while Amazon saw a slight decline of 0.55% to USD 255.38. These shifts highlight varied investor reactions to the new coalition and its potential impact on streaming and live sports broadcasting rights.
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