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Meta and Alphabet ramp up AI spending, impacting cash flow but fueling ad and cloud growth.

Market News
29 Oct 2026, 19:45 WIB
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Meta and Alphabet ramp up AI spending, impacting cash flow but fueling ad and cloud growth.

Meta and Alphabet both increased capital expenditures significantly in 2026, leading to negative free cash flow despite strong growth in their core businesses. Meta's ad revenue rose 26.1%, driven by a 14% increase in ad pricing and widespread use of its AI creative tools, while Alphabet's Google Cloud revenue doubled, supporting its overall growth. Meta is investing heavily in its AI personal assistant Muse, which has strong early adoption but is costly to operate, prompting plans for efficiency gains and a new share class to fund expansion. Alphabet benefits from paying cloud customers and expects higher spending in 2027, with its AI research losses growing. Investors are watching whether Meta can monetize Muse effectively and how Alphabet manages its rising costs.

Meta Platforms trades at USD 633.60 with a 3.45% gain on Pluang as of Oct 30, 2026. Alphabet's Class A shares are down 12.52% at USD 284.23, reflecting market caution. Meta's market cap is $1.57T, while Alphabet's is much larger at $3.96T, showing differing investor confidence levels amid their AI spending strategies.

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