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Meta Platforms surges 24% as AI app Muse tops App Store, driving growth and bullish outlook.

Market News
18 Sep 2026
24/7 Wall Street
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Bullish
Meta Platforms surges 24% as AI app Muse tops App Store, driving growth and bullish outlook.

Meta Platforms' shares rose 24.34% in the past month, fueled by its AI app Muse becoming the #1 app in the U.S. App Store shortly after launch. The company benefits from its massive user base of 3.6 billion daily active users across Facebook, Instagram, WhatsApp, and Messenger, which could help Muse scale globally. Analysts are optimistic, with a consensus price target of $755.28 and expectations of $305.9 billion revenue and $33.94 EPS in 2027. Meta trades at a discount to the S&P 500, and reaching $1,000 per share would require a 48% gain driven by global expansion of Muse, enterprise AI adoption, compute resource advantages, and improved ad performance. Meta's strong historical returns and ongoing AI investments position it for potential outsized gains in 2027.

Meta Platforms' recent surge linked to its AI app Muse contrasts with its current trading on Pluang, where META is priced at USD 671.40 as of Sep 18, 2026 23:02 WIB, down 1.60% for the day. Despite the pullback, META remains well below its 52-week high of USD 780.25, with a market cap of $1.74 trillion. Pluang investors typically hold META shares for about 126 days, reflecting a medium-term interest in the stock amid ongoing developments.

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