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Meta offers 95% discount for users sharing AI prompt data to improve future models

Market News
03 Sep 2026
TechCrunch
View Source
Neutral
pluang ai news

Meta has introduced a new pricing model for its Muse Spark AI tool, offering users a 95% discount if they share their prompts and outputs to help train future models. Standard pricing charges $1.25 per million input tokens and $4.25 per million output tokens, but contributor pricing lowers these to $0.10 and $0.20 respectively. This approach aims to address Meta's challenges in obtaining training data, especially after internal backlash over employee data tracking. By incentivizing data sharing, Meta hopes to improve AI tools while encouraging companies to differentiate between proprietary and shareable data. This move also reflects growing competition in AI pricing among major players like Anthropic and OpenAI.

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