McDonald’s is piloting a program to sell advertising space on its digital menu boards, displayed after customers place orders in drive-thrus and restaurants. The company aims to offer relevant content without disrupting the McDonald’s experience. This move aligns with a broader retail trend where stores become media platforms for brands to influence buyers. The test comes amid McDonald’s efforts to boost sales after a recent slowdown partly linked to changes in digital promotions.
McDonald's initiative to sell ad space on its digital menu boards comes as the stock shows steady investor interest. On Pluang, McDonald's shares trade at USD 250.96 with a 1-day gain of 1.24% as of Sep 23, 2026 01:32 WIB. Despite a typical hold time of 164 days, the platform's order activity leans heavily toward selling, with 87% of orders being sell transactions.
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