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McDonald's to reveal new growth strategy amid US sales slump at investor day

Market News
22 Sep 2026
CNBC
View Source
Bearish
McDonald's to reveal new growth strategy amid US sales slump at investor day

McDonald's will detail its new global growth strategy, McDonald's > NEXT, at an investor day in Chicago following disappointing US sales growth of just 0.8% and declining customer traffic. The plan focuses on value pricing, menu improvements including hand-breaded chicken and expanded beverages, restaurant remodels, and cost-cutting measures. Franchisee cooperation on pricing and remodel investments will be critical, as the company faces skepticism from investors after an 18% stock drop over the past year. Executives aim to reassure investors and outline how they will regain customer traffic and improve profitability.

McDonald's stock trades at USD 249.03 on Pluang as of Sep 22, 2026, 18:12 WIB, just above its 52-week low of USD 247.88 and well below the 52-week high of USD 341.06. Despite a modest 1-day gain of 0.46%, the stock has seen an 18% drop over the past year, reflecting ongoing challenges in the U.S. market. The dividend yield stands at 3.11%, and investor sentiment on Pluang shows a strong buying interest with 72% of orders to buy versus 28% to sell.

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