Investment
Features
FeesSafety
Academy
More
Pluang+

McDonald’s to test hand-breaded chicken in 200 US and Ireland outlets to boost market share.

Market News
01 Oct 2026
New York Post
View Source
Bullish
McDonald’s to test hand-breaded chicken in 200 US and Ireland outlets to boost market share.

McDonald’s plans to test hand-breaded chicken menu items in nearly 200 restaurants across the US and Ireland next year, aiming to compete with rivals like Chick-fil-A and Raising Cane’s. This move is part of an $8.5 billion multi-year investment focusing on chicken products as consumers avoid rising beef prices. The fresh chicken requires new equipment, more labor, and complex preparation, but McDonald’s aims to improve efficiency with AI technology and operational changes. The pilot’s success will determine a wider rollout, with franchisees expected to invest around $800,000 to implement these changes.

McDonald's shares are trading at USD 231.89 on Pluang, showing a modest 0.41% gain as of Oct 02, 2026 03:25 WIB. The stock's market cap stands at $163.42 billion, with a dividend yield of 3.34%, indicating steady investor interest during this period of strategic menu expansion.

More News (MCD)

McDonald's faces slow US growth but shows 20-30% upside with strong dividends and margins

McDonald's faces slow US growth but shows 20-30% upside with strong dividends and margins

McDonald's Corporation is currently experiencing slow customer growth in the US, particularly among lower-income groups, which poses near-term challenges. However, the company is implementing new value and affordability initiatives that could drive a...

Market News
Neutral
6 hours ago
McDonald's denies using AI to set menu prices, says franchisees decide pricing.

McDonald's denies using AI to set menu prices, says franchisees decide pricing.

McDonald's has launched a public relations campaign to clarify that it does not use artificial intelligence (AI) to set prices at its 44,000 global locations. The company stated that while it uses AI tools to provide economic data and pricing recomme...

Market News
Neutral
6 hours ago
McDonald’s uses AI to suggest menu prices, sparking franchisee tensions and customer backlash over price differences.

McDonald’s uses AI to suggest menu prices, sparking franchisee tensions and customer backlash over price differences.

McDonald’s is increasingly using an AI-powered algorithm to recommend menu prices across its 14,000 U.S. restaurants, aiming to boost profits by estimating local customer willingness to pay. This has led to significant price variations for identical ...

Market News
Bearish
2 days ago
McDonald's offers a strong dividend history and a P/E below its 5-year average, signaling potential value.

McDonald's offers a strong dividend history and a P/E below its 5-year average, signaling potential value.

McDonald's, the world's largest quick-service restaurant chain, has increased its dividend for 51 consecutive years, earning it the status of Dividend Aristocrat and Dividend King. The company has a solid financial position with an interest coverage ...

Company Fundamentals
Bullish
3 days ago
Dividend Harvesting Portfolio trimmed to 84 stocks, boosting annual dividend income by nearly $96.

Dividend Harvesting Portfolio trimmed to 84 stocks, boosting annual dividend income by nearly $96.

The Dividend Harvesting Portfolio was streamlined from over 110 to 84 positions, focusing on higher-conviction stocks and income growth. This cleanup and reinvestment increased the forward annualized dividend income by $95.91 (2.95%) to $3,347.22, ac...

Market News
Bullish
3 days ago
banner-footerbanner-footer

Invest & Trade with
#1 Award-Winning Investment Super App