McDonald’s plans to test hand-breaded chicken menu items in nearly 200 restaurants across the US and Ireland next year, aiming to compete with rivals like Chick-fil-A and Raising Cane’s. This move is part of an $8.5 billion multi-year investment focusing on chicken products as consumers avoid rising beef prices. The fresh chicken requires new equipment, more labor, and complex preparation, but McDonald’s aims to improve efficiency with AI technology and operational changes. The pilot’s success will determine a wider rollout, with franchisees expected to invest around $800,000 to implement these changes.
McDonald's shares are trading at USD 231.89 on Pluang, showing a modest 0.41% gain as of Oct 02, 2026 03:25 WIB. The stock's market cap stands at $163.42 billion, with a dividend yield of 3.34%, indicating steady investor interest during this period of strategic menu expansion.
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