McDonald’s recent push to attract customers with new hand-breaded chicken is encountering challenges as franchisees report issues with the chicken being too large and having tough meat. These concerns raise doubts about the success of McDonald’s plan to expand its chicken offerings, with franchisees warning that the initiative could fail due to these product problems and associated costs. The feedback highlights potential hurdles for McDonald’s as it tries to revitalize its menu and customer base.
McDonald's currently holds a market cap of $175.82 billion and offers a dividend yield of 3.11%, reflecting its established position in the consumer cyclical sector. As of Oct 27, 2026, 02:31 WIB, McDonald's shares on Pluang show a modest gain of 0.66% with a trading volume of 4,155,805. Despite the recent challenges with its new chicken product, the stock maintains steady investor interest, with 74% of Pluang order activity being sell orders and a typical hold time of 166 days.
McDonald's is currently undervalued, trading at a 15-year low price-to-earnings ratio even as it reports record-high revenues and margins. The company’s NEXT initiative aims for 4-6% annual sales growth and operating margins above 50%, driven by auto...
McDonald's recently increased its quarterly dividend to $1.93, continuing a long history of annual raises since 2008, but its global sales growth has slowed, limiting payout growth potential. Yum! Brands, meanwhile, has a lower current dividend yield...
