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Lululemon shares drop 17% after weak sales in China and North America and lowered 2026 guidance.

Company Fundamentals
04 Sep 2026
Proactive Investors
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Bearish
Lululemon shares drop 17% after weak sales in China and North America and lowered 2026 guidance.

Lululemon's shares fell 17% after reporting a 4% revenue decline to $2.4 billion in Q2 and a 9% drop in comparable sales, missing estimates. The company cut its full-year 2026 revenue guidance to $10.35-$10.5 billion from $11.04 billion and lowered EPS forecasts. Weak sales in China were linked to social media backlash and poor event performance, while North American sales dropped 12%, with leggings down 20%. Bank of America downgraded its price target and expects further margin pressure due to store openings and marketing spend, though a new CEO may signal strategic changes soon.

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Lululemon shares drop 18% as company cuts full-year forecast amid sales decline.

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