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Ripple partners with Louisville Athletics to place XRP branding on basketball court from 2026–27 season

Market News
15 Sep 2026
Crypto news
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Bullish
Ripple partners with Louisville Athletics to place XRP branding on basketball court from 2026–27 season

Ripple has signed a multi-year deal with Louisville Athletics to feature the XRP logo on Denny Crum Court during men’s and women’s basketball home games starting in the 2026–27 season. The partnership includes court and arena signage, digital and broadcast exposure, and financial and technology education programs for student-athletes. This expands Ripple’s U.S. college sports presence beyond football to basketball, aiming to increase XRP brand visibility without involving token sales or financial products. The deal reflects Ripple’s strategic marketing amid ongoing regulatory discussions about XRP in the U.S.

As of Sep 15, 2026 22:41 WIB, XRP trades at Rp24.611 on Pluang, showing a slight decline of 0.44% over the past day. The token's market cap stands at Rp1.556,61 trillion with a 24-hour trading volume of Rp87,08 trillion. Notably, 66% of Pluang users are buying XRP, while the typical hold time is 71 days, indicating steady interest despite minor price fluctuations.

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