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More Americans now own Bitcoin than gold, marking a major shift in asset preference.

Market News
23 Oct 2026
Crypto Briefing
View Source
Bullish
More Americans now own Bitcoin than gold, marking a major shift in asset preference.

A July 2026 report from River reveals that about 49.6 million American adults own Bitcoin, surpassing the 28.8 million who own gold. This marks the first time Bitcoin ownership has overtaken gold in the US, driven by easier access through ETFs, apps, and exchanges, and a cultural shift toward digital assets. The US holds a significant share of global Bitcoin, with public companies and the government also holding large amounts. This trend could influence institutional investments and regulatory decisions, with future surveys expected to clarify ownership patterns further.

The recent survey on Bitcoin ownership in the US provides context for cryptocurrency interest. For readers following digital assets, here is Pluang's market snapshot as of Oct 23, 2026 21:21 WIB: Among 50 major cryptocurrencies priced on Pluang, 18 rose and 31 fell today. Notable movers include BCH (Bitcoin Cash) at Rp5.082.492 with a 1-day change of +2.34% and a Pluang order activity of 27% Sell / 73% Buy, COMP (Compound) at Rp441.009 with -2.23% and 74% Sell / 26% Buy, and ZIL (Zilliqa) at Rp37 with -2.10% and 22% Sell / 78% Buy. Typical hold times range from 69 to 133 days.

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