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Kroger launches 2026 Wellness Tour with in-store events and community mini-fests to promote health.

Market News
28 Aug 2026
PRNewsWire
View Source
Bullish
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Kroger announced its 2026 Wellness Tour, a month-long initiative in September featuring wellness events at stores nationwide every Friday and Saturday. Customers can sample healthier products, learn about OptUP® Picks, and consult with Kroger Health experts like pharmacists and dietitians. The tour also includes four community mini-fest events in Nashville, Houston, Phoenix, and Salt Lake City with activities such as cooking demos and fitness workshops. This effort aims to help customers take simple steps toward better health by providing accessible wellness resources.

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